Illustrative example: every brand, product and price in these templates is fictional.
- Launch
New arrival
“The autumn glazes are here”
Announce a new product or collection to customers who already buy from you.
- Restock
Back in stock
“It's back: the Cedar & Smoke candle”
Tell customers a popular item is available again, while stock is limited.
- Cart
Cart reminder
“You left something in your cart”
Remind customers who started checkout but did not finish, without pressure.
- Loyalty
Birthday offer
“Happy birthday, {{first_name}}. A treat from us”
Send a small birthday gift to customers who shared their birthday.
- Win-back
Win-back
“The first autumn beans are roasted”
Reconnect with customers who have not bought or opened in a while.
- Seasonal
Holiday gift guide
“Gifts they'll actually use, sorted by price”
Help customers pick gifts by price, with shipping cutoff dates up front.
- Seasonal
Black Friday sale
“20% off everything, Friday to Monday”
Announce a store-wide sale with clear dates and terms.
- Loyalty
VIP early access
“You're in early: the spring collection opens today”
Give your best customers early access to a launch or sale.
- Loyalty
Thank you for your order
“Thank you, {{first_name}}. A note from our shop”
Thank new customers after their first order and introduce the shop.
- Announcement
Last chance reminder
“Ends tonight: 15% off your next tea order”
Remind customers who did not act that an offer ends soon.
- Announcement
In-store event invite
“You're invited: a Saturday pottery workshop”
Invite local customers to a workshop, pop-up or in-store event.
- Seasonal
Mother's Day
“Mother's Day is May 10. Gifts that arrive on time”
Suggest gifts ahead of Mother's Day, with an option to opt out of the reminders.