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Marketing email footer checker

Paste the end of a marketing email to check that it has a visible unsubscribe option, a postal address and a line explaining why the reader gets it, the basics US law and the big inboxes expect; it runs in your browser.

By Tellnod team · Updated

  • Good: Has a visible way to unsubscribe.
  • Good: Looks like it includes a postal address.
  • Good: Tells people why they are getting the email.
  • Good: Offers email preferences, which keeps some people from unsubscribing.
  • Note: Gmail and Yahoo also expect one-click unsubscribe headers from bulk senders. Those live in the email headers, which this check cannot see. Tellnod adds them for you.

What it checks

  • A visible way to unsubscribe S1S2
  • A valid physical postal address (CAN-SPAM) S2
  • A line explaining why the reader gets the email
  • A link to manage email preferences
  • A reminder about one-click unsubscribe headers, which pasted text cannot show S1

Tellnod runs these checks on every campaign before the confirmation card, and adds the unsubscribe link, headers and postal address for you.

FAQ

What must a marketing email footer include?

In the US, a clear way to opt out that you honor within 10 business days and a valid physical postal address. Gmail also requires bulk senders to show a visible unsubscribe link and support one-click unsubscribe.

Does Tellnod add the footer for me?

Yes. Every Tellnod campaign gets an unsubscribe link, one-click unsubscribe headers, a preferences link and your postal address automatically.

Is this legal advice?

No. It is a quick pattern check. Rules differ by country; check the laws that apply to you.

Sources

  1. [S1] Google Workspace Admin Help: Email sender guidelines, checked
  2. [S2] FTC: CAN-SPAM Act compliance guide for business, checked