# WhatsApp campaigns, approved in the chat.

> Turn the email you already drafted into a WhatsApp message, check it against Meta’s rules, see the cost per country, and confirm on the card. Meta bills its message fees to you directly; Tellnod adds no markup.

Canonical: https://tellnod.com/whatsapp  
Last updated: 2026-10-15  
Author: Tellnod team

**Opening next.** WhatsApp opens once Meta verifies Tellnod as a provider. Email works today, with the same contacts, brand and approval.

## From a sentence to a sent template.

1. **Connect your WhatsApp Business number.** Meta’s own sign-up opens from a card in the chat and brings you back to the same conversation. The number and the Meta account stay yours.
2. **Start from your email.** Tellnod turns an email draft into a WhatsApp template: body text, an image header and link buttons, checked against Meta’s limits before you submit.
3. **Submit the template to Meta.** Meta reviews every marketing template, usually within a day. The card shows each one as draft, in review, approved, paused or rejected.
4. **Send only to people who opted in.** Each number carries its own opt-in record: where, when and the words they agreed to. An email subscription does not count for WhatsApp, so Tellnod keeps them apart.
5. **See the cost, then confirm.** The confirmation card freezes the list and shows recipients by country with Meta’s rate for each. Only you can press Confirm.
6. **Read the results.** Delivered and read come back to the same chat, next to your email results.

## What a WhatsApp campaign can carry.

- **Template message.** Text up to 1,024 characters with the customer’s name and other details filled in.
- **Image header.** One product or campaign image above the text.
- **Buttons.** Up to two link buttons and one call button, 25 characters each, links on HTTPS.
- **Replies within 24 hours.** Free-form replies when a customer writes to you first.

## Meta’s fee, with nothing added.

- Meta charges per delivered template message. The rate depends on the template category (marketing, utility or authentication) and the recipient’s country.
- Meta bills you directly. Tellnod adds no markup per message.
- The WhatsApp add-on is US$15 a month on top of your Tellnod plan.
- Replies inside the 24-hour customer service window are free.

**Meta’s marketing rate per delivered message (USD, from Oct 1, 2026)**

| Recipient’s country | Rate |
|---|---|
| India | US$0.0118 |
| Indonesia | US$0.0411 |
| Brazil | US$0.0625 |
| Mexico | US$0.0397 |
| United Arab Emirates | US$0.0576 |
| United Kingdom | US$0.0635 |

Meta changes rates only at the start of a quarter. The confirmation card always uses the current rate for each country.

## Meta’s rules, built in.

- **Opt-in first.** Meta requires a clear opt-in that names your business. Tellnod records the source and the words shown for every number.
- **Approved templates only.** Outside a customer’s 24-hour reply window, only templates Meta approved can be sent.
- **Easy opt-out.** Every marketing template has a way to stop. STOP, UNSUBSCRIBE and the stop button work in many languages, and START resubscribes.
- **Respectful frequency.** At most one marketing message a day and three a week per person, and none between 21:00 and 09:00 in their time zone.
- **Where it sends.** No marketing templates to +1 numbers in the US and Canada, and nothing to sanctioned countries. In the EEA, UK and Switzerland only opt-in you collected yourself counts.
- **Number health.** New numbers ramp up through Meta’s daily limits, and sending stops if the number’s quality rating turns red.

## Where WhatsApp stands.

- ✓ Templates, checks and previews in the chat
- ✓ Opt-in records and opt-out handling
- ✓ Cost per country on the confirmation card
- … Meta’s verification of Tellnod as a provider
- … Connecting a number from the chat
- … Replies inside the 24-hour window

## FAQ

### Do I need the WhatsApp Business API?

You need a WhatsApp Business number on Meta. When WhatsApp opens, you connect it through Meta’s sign-up from a card in the chat. There is no separate API setup.

### What does WhatsApp cost with Tellnod?

Meta’s per-message fees, billed by Meta with no markup, plus the US$15 monthly add-on. The confirmation card shows the estimated cost by country before you confirm.

### Why do marketing messages need a template?

Meta only allows businesses to start a conversation with a template it has approved. Tellnod checks the template first, so fewer are rejected.

### Can I send to my email list?

Only to contacts who also opted in to WhatsApp. An email subscription is not WhatsApp consent, so Tellnod asks for opt-in proof for each number.

### Can the AI send WhatsApp messages on its own?

No. As with email, the AI prepares the send and only you can press Confirm on the card.

### When does WhatsApp open?

Once Meta verifies Tellnod as a provider. Start with email now: your contacts, brand and audiences carry over when WhatsApp opens.

## Sources

- [Meta: Pricing on the WhatsApp Business Platform](https://developers.facebook.com/docs/whatsapp/pricing)
- [Meta: Templates overview](https://developers.facebook.com/documentation/business-messaging/whatsapp/templates/overview)
- [Meta: Getting opt-in](https://developers.facebook.com/documentation/business-messaging/whatsapp/getting-opt-in)
- [Meta: Sending messages and the customer service window](https://developers.facebook.com/documentation/business-messaging/whatsapp/messages/send-messages)
- [WhatsApp Business Messaging Policy](https://business.whatsapp.com/policy)