# Email templates for small shops

> Twelve ready-to-adapt email campaigns for small shops, each with a live preview, the audience to send it to and a prompt that recreates it in Claude or ChatGPT.

Canonical: https://tellnod.com/templates  
Last updated: 2026-10-15  
Author: Tellnod team

- [New arrival](https://tellnod.com/templates/new-arrival) (Launch): Announce a new product or collection to customers who already buy from you.
- [Back in stock](https://tellnod.com/templates/back-in-stock) (Restock): Tell customers a popular item is available again, while stock is limited.
- [Cart reminder](https://tellnod.com/templates/abandoned-cart) (Cart): Remind customers who started checkout but did not finish, without pressure.
- [Birthday offer](https://tellnod.com/templates/birthday-offer) (Loyalty): Send a small birthday gift to customers who shared their birthday.
- [Win-back](https://tellnod.com/templates/win-back) (Win-back): Reconnect with customers who have not bought or opened in a while.
- [Holiday gift guide](https://tellnod.com/templates/holiday-gift-guide) (Seasonal): Help customers pick gifts by price, with shipping cutoff dates up front.
- [Black Friday sale](https://tellnod.com/templates/black-friday-sale) (Seasonal): Announce a store-wide sale with clear dates and terms.
- [VIP early access](https://tellnod.com/templates/vip-early-access) (Loyalty): Give your best customers early access to a launch or sale.
- [Thank you for your order](https://tellnod.com/templates/thank-you-first-order) (Loyalty): Thank new customers after their first order and introduce the shop.
- [Last chance reminder](https://tellnod.com/templates/last-chance) (Announcement): Remind customers who did not act that an offer ends soon.
- [In-store event invite](https://tellnod.com/templates/event-invite) (Announcement): Invite local customers to a workshop, pop-up or in-store event.
- [Mother's Day](https://tellnod.com/templates/mothers-day) (Seasonal): Suggest gifts ahead of Mother's Day, with an option to opt out of the reminders.

All brands, products and prices in the templates are fictional (Illustrative example).