# How to get more orders from your email campaigns

> A small shop gets more orders from email by sending to a smaller, relevant segment, writing for the phone with one clear call to action, testing before sending, and comparing each campaign's click and order rates with the last one.

Canonical: https://tellnod.com/guides/get-more-orders-from-email  
Last updated: 2026-10-15  
Author: Tellnod team

## Six habits that turn campaigns into orders

1. **Send to a segment, not to everyone.** Recent buyers, lapsed customers or people who clicked last time. A relevant message to fewer people beats a generic one to all of them, and keeps complaints down.
2. **Make the subject and preview text work together.** The inbox shows both. Use the [preheader](https://tellnod.com/glossary#preheader) to add the detail the subject leaves out, such as the offer or the deadline.
3. **Write for the phone.** Short paragraphs, a large button, products that are readable at phone width. Preview on mobile before every send.
4. **One call to action.** One button, one destination. Extra links compete with the action you want.
5. **Give a reason to act now.** A restock, a new arrival, a VIP window or a real deadline. See the [last-chance](https://tellnod.com/templates/last-chance) and [VIP early access](https://tellnod.com/templates/vip-early-access) templates.
6. **Compare by rate, then repeat what worked.** Compare [click-through rate](https://tellnod.com/glossary#click-through-rate) and [conversion rate](https://tellnod.com/glossary#conversion-rate), not raw counts, because list sizes differ between campaigns.

## How Tellnod helps each step

| Habit | In Tellnod |
| --- | --- |
| Segment | Describe the audience in words; check the count on the card |
| Subject and preview text | Shown exactly as the inbox shows them in the preview |
| Phone first | Desktop and mobile previews of every draft |
| Test | A test send to you before the confirmation card |
| Compare | Results card with delivered, opens, clicks, unsubscribes and bounces; orders within 7 days of a click once your store is connected; two campaigns compared by rate |

## FAQ

### What is a good conversion rate for a marketing email?

It varies widely by shop, list and offer, so the most useful benchmark is your own last campaign. Compare rates, not counts, and change one thing at a time.

### How long after an email should I count orders?

Pick one window and keep it. Tellnod counts orders within 7 days of a click.